Paula Mould Portfolio

Helping small and medium sized businesses achieve success by creating custom web and print content.

About Paula Mould

In 1994, Paula made her first website, hand coding the HTML and making sure the images were small enough to load over a dial up connection.

Today, Paula has had a proven track record of success in creating a variety of projects for her clients. Specializing in e-learning and not-for-profit businesses, Paula’s work has helped thousands of children learn to read and has helped villages in Africa live better.

For twenty years, Paula ran Mouldemedia, a tech company that served businesses in Toronto and area. Helping them grow their own client base through her work.

Paula is also a professional fine artist, selling her work to clients around the world. During the summer of 2019, you can often find her in Victoria Park or at RBC Place in London, painting portraits of Londoners behalf of the London Arts Council and Culture City X programs.

Website Design

Client - TNT Global Accounting

TNT came to me needing a website overhaul. From copywriting to content layout, I was asked to start from the ground up, excluding logo.

After consulting with the company, we defined their ideal client, created their tagline and made the site. The consultation also included social media planning and posting

TNT has now taken on more clients thanks to their clear message and well-organized site.

CMS – Squarespace

Client - St. Thomas Hypnotherapy & More

St. Thomas Hypnotherapy needed a complete site overhaul and logo. They came to me to help them launch a marketing campaign that included a re-branding.

The logo was designed based on a drawing provided to me, using colours they requested.

All the information on the site was re-organized to make it easier for clients to get information and sign up for appointments.

CMS – Weebly

Client - Master Copy Systems

Master Copy Systems needed a whole new website. Their previous site was over ten years old and did not speak to their target market.

They asked for a new logo, new look and for special consideration for their clients who are deeply connected to the natural environment.

The project also included setting up an ordering system and designing order forms.

CMS – WordPress

Client - Robbie Kaye

Photographer and writer Robbie Kaye came to me needing a dramatic website to feature her work. She needed a place to sell work and tell stories. 

Using her style, I established colours and fonts and made her site easier to navigate and purchase from. I also linked to her books on Amazon to making shopping seamless.

CMS – WordPress

Client - The Book Closer

In January, I launched a book publishing service designed to help individuals successfully publish their books without having to go through a traditional publisher, or one of those outrageously expensive vanity publishers.

Offering only the services my clients need, I have helped several people plan and launch their books.

CMS – WordPress

Print Design

Client - Duo Design

Duo came to me with three children’s books. They asked me to create the print design, print ready files and illustrate one of the books.

Now available on Amazon, the “I believe in you” series has been well received.

Client - Tricia D'Armour

Tricia came to me with her finished manuscript and needed a cover designed, as well as layout files made suitable for print and Kindle.

Client - Thando Moyo

Thando came to me with his book in progress and asked me to design characters and a book cover.

Skill Set

  • Advanced software skills include: Photoshop, Illustrator, InDesign, Dreamweaver, Acrobat, Camtasia, Word, Excel, Powerpoint, Google Docs, Slack
  • Current programming languages include Actionscript 2.0, Javascript w/jQuery, HTML. I can read and edit ASP and PHP.
  • Expert level WordPress, WooCommerce and related online software & plugins
  • Video and audio editing to meet the needs of various platforms
  • Interactive and print ready design, including layout for print and Kindle books
  • Social media growth and marketing
  • Documentation for SR&ED credits, user guides and customer support

Past Clients

Skype: Paula.Mould
Twitter: @PaulaMould
Instagram: PaulaMould
Mobile: 226.378.9835